Drysure are delighted to be teaming up with our friends from Holmlands, as part of the upcoming MSP Films Tour in the UK this Autumn.
MSP Films is the most award-winning ski film production company in history with eight “Movie of the Year” awards and this year have two amazing movies, with "ALL IN" and “HOJI” being screening at select locations in the UK in October and November.
Drysure Extreme is the perfect companion for your ski and snowboard boots, and we couldn’t be more thrilled to be part of two of this year’s best winter sports films.
“ALL IN” is a film that delivers a first of its kind experience. This concept is spearheaded by a talented group of hard-charging women who wanted to disrupt the male-dominated ski film formula. Skiing isn’t exclusionary. True fun in the mountains can be shared by everyone. This isn’t your typical “Women can shred too” film, this is a kick-ass ski film that just happens to feature as many women as men.
Captured in stunning 4K definition. Shot on location in British Columbia, Alaska, Utah, Washington, Japan and South America. Starring: Angel Collinson, Michelle Parker, Tatum Monod, Elyse Saugstad, Mark Abma, Wiley Miller, Johnny Collinson, and Cody Townsend.
Eric Hjorleifson lets his skiing speak for itself. He doesn’t stand on the bar and shout out his accolades. He skis for brands that give him 100% creative control over the equipment that he designs and uses. He chases storms. He ditches his cell phone for weeks at a time. His exploits are rarely flaunted on social media. In spite of all of this – or maybe because of it – he is a hero to legions of skiers across the globe. This is who Eric is – this is “HOJI”. Directed by Scott Gaffney and featuring Eric Hjorleifson, Chris Rubens, James Heim and more…
The film tour kicks start in London on October 18th with the UK Premiere of “HOJI”, with Drysure attending the UK Premiere of “ALL IN” at the Ham Yard Hotel in London on Friday 2nd November, where skiers and outdoor enthusiasts can come along, check out our products and get excited for the new ski season.
We’ll also be giving away a pair of Drysure Extreme’s at all UK screenings, as part of a special prize draw at each event – so make sure you snap up your tickets, and get ready for winter with some breath-taking, inspiriting and fun filled ski films!
Book your tickets and find out more at www.skimovielondon.com/tickets
At Drysure, we love an adventure!
Taking care of your feet is vital preparation for any challenge and especially long-distance races. Happy and healthy feet make the event experience all the more enjoyable.
Here are our top five picks for the craziest adventure races in the world, with a few top tips for making sure your feet are in great shape for race day …
- Polar Circle Marathon
Why run on the road when your can run on a polar ice cap?! Each year the remote town of Kangerlussuaq in Greenland welcomes marathon runners from around the world to participate in the Polar Circle Marathon. The route is largely on a snow-covered road but includes a section on the ice sheet. If 26.2 miles in sub-zero conditions isn’t quite enough adventure, the “Polar Bear Challenge” gives the most eager runners the opportunity to run a half marathon the very next day – the ultimate “cool down” run!
Top Tip: when running in sub-freezing conditions, there’s a temptation to wear thick socks or multiple pairs of socks – don’t! A thin pair or socks/your regular running socks will be just fine. Thin socks allow for more air in the shoe. Your feet will then warm the air to keep you cosy. Thick layers block the air and will actually make your toes colder!
- The Uganda Marathon
Most marathon’s take place on one day … the Uganda Marathon takes place over one week! Staying in athlete villages, engaging with local communities and supporting grass roots projects … this is more than just a marathon. The event combines running with volunteering, embedding you in local culture like no other race! The route is challenging too, so not one to enter if you’re going for a PB!
Top Tip: Before race day, don’t forget to trim your toes nails! 26.2 miles is a long way to run with nails overdue a clipping!
- Manaslu Trail Race
Manaslu is the world’s eighth highest mountain, with its namesake trail race taking runners on a 220km journey through the Himalayas over seven days. The penultimate stage from Samdo to Bimtang is so high (one pass is 5160m above seas level), that competitors will often walk the remaining 22km – with gives a chance to pause, reflect and take in the beautiful scenery before the final day decent.
Top Tip: Don’t rush a trail run. It’s not a road race. You need to be aware of your surroundings the whole time and it’s OK to stop and walk when you need to. Your feet will thank you for it!
The Ultra Trail Mount Blanc is as daunting as it sounds, running through the night up to 2500m above sea level through variable weather conditions. What’s more, the 166km route takes in more than 9600m of vertical.
The pay off? The route is spectacular! Taking in some of the most stunning mountainous trails in the world before crossing the finish line in Chamonix with the jaw dropping presence of Europe’s tallest mountain there to welcome you.
Top Tip: Before any endurance event, make sure your footwear is well broken in but still provides you with the cushioning and support you need. We all have an old pair of trainers too comfy to throw away but when running in the mountains, keep a close eye on your tread, so on race day your shoes aren’t worn too thinly. Definity don’t wear new shoes for the first time on the day of any endurance event either!
- Barkley Marathons
You may have seen the documentary on Netflix, and if you haven’t, go check it out! Quite simply the Barkley Marathons is the most insane race you will ever come across…
Each year up to 40 ultra-runners gather in Frozen Head State Park Tennessee, USA to take on not one, not two but five back to back marathons! This is not a road race, it isn’t sign posted and there’s not an aid station in sight!
Each “loop” is different and takes in the most extreme trail running terrain. To track progress, up to eleven books are randomly hidden on the route, with each competitor given a number. Runners have to rip their page number from the books and present the evidence at the finishing line – within a time limit of 60 hours. It’s fair to say there aren’t many who have completed the challenge.
If that all sound too ridiculous, you can always take on the “Fun Run” a mere 60-mile course. Easy peasy.
Top Tip: When running multiple loops, treat your feet by rotating your shoes between each loop. Pop in a pair of Drysure Active’s into your spare pair of shoes and by the time you return to swap back, your shoes will be nice and dry and ready to go again!
Check out our Drysure Active range here, perfect for running footwear of all types.
This weekend our Founder James Robbins joined forces with Drysure ambassador Chris Lloyd and Cameron Hall from Holmlands, to compete for Disability Snowsport UK (DSUK) in the annual Superhero Triathlon at Dorney Lake, Buckinghamshire.
Chris, who raced in the Men's Standing Downhill and Super G events at the Winter Paralympic Games in South Korea in March 2018, fulfilled his dream after being left paralysed from the neck down in 2011, following a rally car crash.
Having being told by his medical consultant he would never ski again, Chris was determined to prove the professionals wrong, and less than a year later, he was back on skis - thanks to the support of DSUK.
A long and difficult journey followed, but with the determination to represent his country and make his family proud, Chris turned his dream into a reality.
Drysure founder James says, "Chris is a real inspiration and a fantastic example of how organisations like Disability Snowsport UK play such a vital role in transforming lives; giving people of all disabilities the opportunity to get outside into the great outdoors and enjoy snowsports.
"We are thrilled Chris chooses Drysure, and that our products were used at the Paralympic Games. It makes us feel incredibly proud.
"We are even more thrilled having the opportunity to compete alongside Chris in the Superhero Triathlon and help spread the good word of the important work carried out by DSUK."
To find out more visit www.disabilitysnowsport.org.uk
This summer our Founder James Robbins caught up with Flybe Flight Time Magazine, discussing how Drysure is helping to revolutionise foot care for people who enjoy an active lifestyle.
Read the full interview below and click here to read the e-edition.
5 MINUTES WITH . . . James Robbins
James Robbins, 38 is the Founder of Drysure – an innovative eco-friendly shoe and boot drying product for outdoor sports enthusiasts.
What’s your business background?
I studied business at Durham University in the early 2000’s and worked for a clothing start-up at the same time – which gave me a taste for entrepreneurialism.
Having left university, I entered a graduate scheme at Barclays Wealth, before leaving the corporate world to take on the challenge of running a hotel in Morocco and turning it around. I helped to established Tigmi, Marrakech as one of the leading Yoga hotels in Morocco before returning to the UK as a business consultant; helping start-ups and SME’s develop and grow their business and reconnecting with my entrepreneurial spirit.
If you had told me 10 years ago I would now be running a footwear drying business, I would never have believed you!
Where did the idea for Drysure come from?
I love all sports, but my biggest passion is skiing. Whilst on a family ski holiday in Austria, my ski boots became wet and the thought of putting on soggy boots the next day wasn’t very appealing. My hotel didn’t have boot dryers and I thought there must be a way to solve the problem with a mobile boot dryer but couldn’t find one anywhere. I had the same problem at home when I would go to the gym or go for a run – soggy and sweaty running shoes. It was a common problem my friends seemed to experience too; so the idea of a boot and shoe dryer you could take anywhere developed naturally and out of necessity. If I couldn’t find the product I wanted, I’d make it!
How did you get started?
After having the initial idea, I checked it wasn’t already out there and got the product patented right away. Then I brought in a design team and had some prototypes made. I repeated that process a few times until the design was just right and we had a great looking, practical product that could dry footwear twelve times faster than air drying.
After struggling to find a manufacturer in the UK, I jumped on a plane to China and found a company that could create the product we needed. The first batch then went to market in spring 2016 as a test, before we officially launched at the Ski and Snowboard Show in London later that year. By the end of 2016 we had completely sold out.
Today, we have expanded internationally and ship products all over the world.
How long did it take from initial idea to production?
The overall process took two years. Now we are supplying skiers, runners, cyclists, farmers, ice hockey players and every other type of outdoor enthusiast you can image – all over the world!
What were the main challenges along the way?
Initially it was tricky to make the idea work. The design must allow enough air to flow through the footwear to dry effectively, whilst at the same time being easy to insert. Once we solved that problem, finding a manufacturer was the next task. The product design is very unique, so we needed to find someone with the right tooling capability and who could produce products at the right price. The final challenge, as I’m sure any start-up will understand, is funding. Drysure was totally self-funded before securing a loan from the Start Up Loans Company – which helped us kick on to the next stage – increasing our product range to more colours.
How do you market Drysure?
We primarily use eCommerce, Amazon and a few key retailers. We also have some celebrity fans which has helped us a lot, including Winter Paralympians Millie Knight and Brett Wild, and Olympic Skier Peter Speight. Promoting the brand online and generating PR helps us greatly too.
Are sales where you anticipated they would be at this point?
Yes and no! We are very happy with sales considering the difficultly we have had in raising capital. We hardly spend anything on marketing and therefore we rely on word of mouth. If we had funding and the ability to invest in Drysure then sales would be much higher. As it happens we have to re-invest our profits to increase stock to grow.
What’s the best piece of business advice you’ve been given?
Wow the best is hard…I have three:
- Keep an eye on the pennies …. start-ups are costly and if you are not careful they will consume the cash too quickly.
- Make the relationship with your factory as strong as possible. They are part of your start up.
- Listen to others but also listen to your gut, you are the entrepreneur.
Is there anything you would have done differently, with hindsight?
Mistakes are a natural part of business but it’s important to learn from them. There’s nothing I would do differently as the steps we’ve taken have ultimately led to Drysure now being sold in North America, New Zealand, Australia, Japan and Europe - which may not have happened without learning from the odd stumble.
What are your plans for the future?
We’re keen to grow by creating jobs and hiring great people, expanding our product range to incorporate a wider variety of footwear dryers and accessories, and we are hungry to enter new markets globally. As more and more people are enjoying active lifestyle’s it’s an exciting time to be involved in the action sports industry.
Drysure shoe drying inserts and are meant to be used in footwear overnight to facilitate proper drying and deodorizing. They’ll not only reduce odor and absorb wetness and control bacteria, but they will increase the longevity of shoe since moisture and bacteria wrecks havoc on the materials and construction of them. Unlike other boot dryers that require batteries or a power supply for functionality, the Drysure technology and design need no electricity, making it portable and safe to use anywhere.
To see the review on their website click here or see below - MTB LAB
Drysure utilizes moisture-absorbing silica oxide beads encased in a breathable bag surrounded by a plastic shell frame that assists with airflow. The bags will absorb moisture for 7-10 uses before needing to be reactivated, which is easily accomplished by placing the units directly in the sun or an oven at around 212°F. Drysure is 12x more effective at drying than normal air drying so use them for your damp footwear in your locker, the back of your vehicle, your gym bag or cycling duffle.
The average person sweats between 3-6ml per boot/shoe per day, and if not dried out it can be a breeding ground for dangerous bacteria such as E.Coli, Meningitis, and Klebsiella. This combination of moisture, heat and your foot along with outside bacteria and the lack of airflow cause these issues. Using the Drysure system will restrict the growth of bacteria and fungi in your footwear by effectively removing moisture.
They make two versions: the Active model (which we tested) retails for $32.73 and is meant for regular low top shoes while the Extreme model retails for $39.29 and was designed for ski boots and high top hiking boots. You can use Drysure for just about any footwear that gets damp or sweaty, including those meant for cycling, running, training, golfing shoes, hiking, work, skiing, etc.
Since the Drysure design requires no plugs, batteries, electricity or heat to operate, you toss them into your footwear for them to work. Since they’re incredibly useful at drying, it only takes 4-6 hours to dry cycling and running shoes, while the taller ski and motorbike boots will need an overnight standing to be completely dry. After complete drying, your shoes will be odor free and dry, with improved hygiene and reduced bacteria and fungal growth issues.
Remove the Drysure inserts from their PVC pouch and slide them all the way into each of your shoes and leave them in for at least 4-6 hours. If your shoes are exceedingly wet or damp, then let them sit overnight for a complete drying out. The Drysure inserts will begin their work to absorb sweat, moisture, and odor naturally, and when the process is done you’ll have a nice dry and stink free shoe. After 7-10 uses its time to reactivate the silica oxide beads in the main bags. Remove the inner bags from the outer plastic shells and place the bags in direct sunlight or your oven at 100°C or 212°F. When not in use place the Drysure units back into their PVC pouch. With proper care and storage, the Drysure inserts are reusable and will last many years.
After a bike ride, I’d jam them into my shoes and let them sit overnight. Supposedly, they’ll dry the shoes in about 4-6 hours, but I never tested that, since I’m not usually riding twice in one day. I have stuck them in my shoes after they got pretty soaked in a rainstorm, though it wasn’t so awful that I had to pour water out of the shoe before using the inserts. The next day the shoes would be dry and odor free, well at least the shoe odor never reached any high level of stinkiness, just a mild freshness. According to their instructions, you are supposed to place the Drysure inserts back into their PVC pouch after usage since I assume they’d absorb the moisture in the air? Due to the extreme dryness of the Colorado air, I sometimes just left them in the shoe until they’d be required again, meaning they always sat in my shoes. The only come in one size, so if you have small feet the plastic frame might be too long to fit into the shoe properly?
Once the drying process no longer becomes useful, which is usually after 7-10 uses, its time for a reactivation. I always just tossed them up onto my trucks dashboard, so they’d get some direct sunlight, and that would put them right back to a full charge. According to the manufacturer, reactivation can be done by three methods (no microwave):
- Put bead bag on a warm radiator, under car heater or other heating devices
- Leave in direct sunlight
- Remove the outer shell and put the bead bags in the oven at 212ºF (100ºC) for 1-2 hours.
I never performed the oven or heater methods, as a good Colorado sunshine will heat up and dry anything.
Besides removing the moisture from my cycling shoes and decreasing the odor, they help increase the longevity of the shoes, at least internally. All that sweat and moisture and bacteria break down the materials and substructure at a faster pace within the shoe, and although the outside might be getting abused, at least the inside fares better.
The Drysure shoe inserts are a complete portable drying system, that combat moisture and kills odor in your footwear, and prevents the buildup of harmful bacteria and fungi. It uses moisture-absorbing silica oxide bead bag encased in an innovative foot-shaped plastic shell form that easily slides into the shoe. It does a beneficial job of drying and removing odor and can be used multiple times and reactivated when needed by warming in the sun or an oven.
Besides not requiring any heat or electricity to function, they’re safe, were designed to target moisture laden toe and heel areas, will last many years if used correctly and will dry and deodorize your shoes!